about us
At Esteem Maison we have one goal:
To assist you in being the best version of yourself - every day.
We believe that this starts with self love – fully accepting yourself, taking care of your wellbeing, and treating yourself with kindness and respect. It also requires a heavy dose of honesty. Our promise to you is that Esteem Maison will, without compromise, offer high performing products and serve as a source of information that you can trust.
our products
Esteem Maison offers custom-developed hair care products designed especially for curly hairstyles
All products are formulated with the utmost attention to detail, using the cleanest and most effective ingredients available. Based on a significant amount of research and trial, Esteem Maison’s products uniquely cleanse, condition, moisturize, hydrate and strengthen a wide range of hair types. Equally important, our products provide significant hair styling benefits, especially in enhancing all types of curls. Whether your curls are small, large, tight, or bouncy, Esteem Maison products are designed to work for you.
our commitment
We’re committed to continuous learning from our consumers and from our ongoing research, all for the purpose of improving the value we provide you. Our promise is that, in addition to making the best products we can, we’ll communicate with you in an honest and transparent manner – always. In doing so, we’ll listen more than we talk. Importantly, what we won’t do is intentionally mislead you with false statements or gimmicks. We fully understand that great relationships are built on trust and that trust must be earned – without compromise and over time. We’re ready to start the building process right now.
We’re living in a period where there is great acceptance of a wider range of hairstyles. Culturally, this is exciting as we have more freedom to explore and embrace varied styles with far fewer obstacles. Changes in workplace and professional norms are expanding the boundaries of accepted hair styles, enabling more individualism in style and appearance. Further, we’re seeing significant progress in developing more effective and safer hair care products tailored to meet the needs of a wider range of consumers. At Esteem Maison, we couldn’t be more optimistic and enthusiastic about this. Why? Because all this change leads to more choice and to consumers winning.
So, whether you wear your hair curly or straight, untreated or treated, natural or colored, braided, twisted, extended, or otherwise, we salute you. We don’t judge – we just support you being the best version of yourself.
our founder
Esteem Maison was borne out of our founder Monica Johnson’s desire to not only create products, but to create a sense of community, whereby everyone embraces their natural selves.
After years of relaxing her hair and spending considerable time in styling salons, only to have her styled hair fade after a few days due to humidity or working out, Monica wore a ponytail for 12 years. That was the first step toward going ‘natural.’ Next, she went full curly and hasn’t looked back. After using a range of products and thoroughly researching curly hair properties, product ingredients, toxicity and unmet needs, Monica decided to launch her own brand.
An avid style and fitness enthusiast who exercises daily at a high level, she set a high standard in defining what’s required for products to be considered effective. Esteem Maison products need to perform and hold up in a range of environments and must suit a range of lifestyles, including those who are active or on the go all day. We also understand that consumers desire hair products that work well without being overly complicated or overly time-consuming in application. That’s why we created a product line that is simple and efficient to use.
After working with a formulary partner for two years, and repeatedly tweaking the formulas to make them cleaner and better performing, in January 2024, Monica finally greenlit the initial Esteem Maison product line.
Throughout Monica’s discovery and launch journey, her husband and three sons provided unwavering encouragement and product development, branding, marketing and logistical support. United in pursuit of Esteem Maison’s mission and purpose, we’re proud to offer hair care solutions designed to bring you joy and boost your self-esteem.
Esteem Maison translates to House of Esteem. Esteem refers to having great respect and admiration for yourself and for other persons.
Welcome to the House. And please visit often as we’d love to get to know you.